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WORKS
A curated selection of recent projects across branding, packaging, graphic design, and material research.
NUO’S BAKERY
Branding / Packaging / Visual Identity
XANADU
Branding / Packaging / Visual Identity
YIANN · G
Branding / Packaging / Website
Yid’phrogma
Branding / Magazine / Visual Identity
© 2024–2026
All Rights Reserved
ABOUT ME
I am a designer specialising in brand identity and digital design, with over four years of professional experience. I believe great design is not only visually compelling, but also capable of solving problems, communicating ideas, and creating meaningful value.
Design Philosophy
My design philosophy combines creativity with strategy. By deeply understanding a brand’s values and its target audience, I create work that is both visually impactful and strategically effective.
Minimal, editorial, and confident—my work aims to deliver meaningful value through sharp strategy and strong creative vision.
Research Collaborator – Cross-Institutional Material Study (Queen Mary University of London)
2025
Designer – YIANN·G
2025
Designer – XANADU
2025
Technical Support – REV-LIX
2025
Co-Founder & Lead Researcher – Shanghai Aoyin Art Studio
Jun 2023
Graphic Designer / Fabric & Material Developer – YID’PHROGMA
Jul 2022 – Oct 2023
Education
BA (Hons) Graphic and Media Design, University of the Arts London – London College of Communication
Sep 2021 – Jun 2024. MA Material Futures, University of the Arts London – Central Saint Martins, Sep 2024 – Jun 2026.
nacichen@outlook.com